SALES & COLLECTION |
1. Implement sales strategies along with TM/ASM for the area assigned to achieve region-wise, crop-wise, season-wise targets |
2. product placement |
3. Drive sales with the assigned BAs. & get orders |
4. Generating & growing sales & driving liquidation in the area |
5. Develop and manage efficient distribution networks for sales in the area assigned. |
6. Implement product strategy for the area/territory |
7. Ensuring timely payments & collections |
8. Get minimum INR 50k business per farmer from minimum 20 large land holding farmers (excluding farmers of FRO) |
9. Ensure zero sales return in their area of operation |
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TEAM DEVELOPMENT & MANAGEMENT |
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1. Ensure field activities are being done as per target on each route |
2. Daily review & Monitoring of marketing team’s performance on SFA and motivating them to complete activity targets, |
3. Train & guide marketing team to achieve their field activity targets. Ensure that mktg team is well trained on |
· Technical capabilities of our products, |
· mode of action, |
· How to effectively counter farmer objections. |
4. Minimum one training every month to be given to mktg team. |
5. Guide / train/ take action on non performing team members |
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BA & BUSINESS PROFIT MANAGEMENT |
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1. Build & maintain strong relations with all BAs. |
2. Clearly explain company’s ongoing scheme to dealers |
3. Dealer classification (retailers) |
4. Get order projections/plans from Dealers |
5. Monitor stock of dealers and sub-dealer |
6. Handle Accounts – submit CN to dealers and send acknowledgement copies |
7. Ensuring Extensive brand promotion at farmer level and educating farmers on sustainable agriculture |
8. Organize night farmer meetings in every allocated village every season |
9. Conduct product demo and submit cost-benefit analysis of the product demo and conduct crop show |
10. Timely MIS reporting to ASM / TM |
11. Monthly target :- |
· Eight (8) Crop Shows. to be attended with team. Minimum 10 farmers in each crop show |
· 72 Farmer field Visit |
· Minimum 16 corner meetings (Min 5 farmers in each meet) |
· Minimum four (4) Small Farmer meeting meetings a month with team (Min 50 farmers in each meet) |